This morning I visited a blog I haven't been to in awhile. There have been 3 posts since last September. The one in September showed some handmade cards. The post in October showed some more cards. The one post in November simply said check out my etsy store, so I did. The shop has no introduction as all etsians will advise is a must. There is no profile, in fact there isn't much in the way of descriptions or tags, all strongly advised by all the folks who seem to know what they are talking about.
This shop was opened on November 3 and has had 36 sales since then with no advertising that I can find other than the one post on the blog (even the blog has no advertising).
So here I am 9 months later, having advertised all over the place, making myself a pest and a half trying to promote my shop and all I have to show for my efforts is 26 sales. Now don't get me wrong, I am very thrilled to have made those sales but I have spent far too much time on promotion.
Starting today, I am going to put my seasonal stuff on sale at 50%. Each day I will put a few more items on sale and I will run the sale through sometime in January when it will all be deleted from the shop.
I will continue to make more cards as the mood strikes me but I will not spend so much time (and money) on advertising. I really need to catch up on my charity work. Those items seem to be well accepted and disappear quickly.